INTELLECTUAL PROPERTY MANAGEMENT
Intellectual property management
Why Trademark Applications Matter
Neglect the possible consequences of intellectual property management?
Since Taiwan officially joined the World Trade Organization (WTO) on January 1, 2002, it has had a huge impact on my country's industry. In the future, the government will continue to sign trade agreements with other countries to accelerate its integration with international trade. Therefore, competitors of Taiwanese companies must face challenges from other parts of the world in addition to competition from major international manufacturers. Only by acquiring key intellectual property can companies promote profitable growth and create considerable economic value.
According to statistical surveys, the competitiveness of Taiwan's product innovation has been recognized internationally, but Taiwan's industries have suffered from patent infringement, lawsuits and settlements.About NT$100 billion royalties are paid every year, and by 2011 it will reach NT$150 billion.
After paying huge royalties successively, most enterprises will definitely realize that the only way to sustainable development of enterprises is to continuously invest in R&D resources and not pursue innovation, and to establish a correct concept of intellectual rights to protect R&D results.
At present, although domestic manufacturers have gradually realized the importance of intellectual property, not all industries and enterprises have rich experience in the management and application of intellectual property, which makes large enterprises face price-cutting competition in the international market, and is related to Litigation troubles.
Bloody cases, as your reference
HTC and Samsung pay huge fees
Compared with well-known domestic manufacturers who are actively engaged in intellectual property deployment, due to the slow pace of patent deployment, some Chinese companies still often face infringement lawsuits from multinational companies, such as the patent infringement lawsuit between HTC and Microsoft, Apple, and Nokia in 2014 Losing the lawsuit resulted in the payment of royalties to three foreign companies every year. Regardless of whether the infringement lawsuit is caused by infringement or because of competitors’ competitive strategies to avoid market loss, for example, in 2014, an American jury found that Samsung Electronics (Samsung) infringed two patents of Apple (Apple), and ordered Samsung to pay Apple 100 million $19.6 million.
Don't repeat others' mistakes!
Get free advice on intellectual property management assessment
Intellectual property rights have become one of the means of global competition. In the trend of the knowledge economy in the 21st century, the creation and protection of intellectual property rights will ensure an important indicator of corporate competitiveness.
CUIP offers free patent acquisition evaluation advice for individuals and businesses. Feel free to contact us by phone or add us on LINE for inquiries.
Looking at the situation
Trends in International Intellectual Property Management
In 2002, the Basic Law on Intellectual Property was passed, establishing the goal of "Building a Nation with Intellectual Property"
- Dispatch experts for IP consultation
- Promoting intellectual property reports to make intellectual property information transparent
- "Intellectual Property Promotion Plan 2014"
Launched "IP Hub Master Plan" in 2013
- Intellectual wealth management expert diagnosis and consultation
- Aiming to become Asia's intellectual wealth management center
In 2008, the "National Intellectual Property Strategy Outline" was promulgated
- March 2013 announced the implementation of "Enterprise Intellectual Property Management Regulations"
- Consultants assist in the establishment of an intellectual property management system
Promulgated the "Intellectual Property Basic Law" in 2011
- Set up "National Intellectual Property Committee"
- Construct a unified portal website for the commercialization of national intellectual property rights
- Implement technology transfer and commercialization budget expansion plan
Implement IP pre-diagnosis system for intellectual capital report
- Published Intellectual Capital Reporting Guidelines
- Dispatch intellectual wealth management experts to the enterprise for diagnosis and consultation
Implement IP pre-diagnosis system for intellectual capital report
- Assist enterprises in diagnosing the status quo and establishing a systematic intellectual property management system
- Promote the three-in-one business management strategy model
- Popularize the classification of intellectual property and provide appropriate resources
The importance of intellectual wealth management
Intellectual Property Management Issues and Current Situation
According to the 2019 survey:
More than 90% of listed counter companies have intellectual property personnel, but the management content only focuses on routine work such as patent and trademark applications, payment, list maintenance, etc.
According to the 2021 survey:
80% 60%of listed counter companies have intellectual property personnel, the more the company has, the higher the proportion of intellectual property staff
In 2021, enterprises' intellectual property management matters are not limited to matters related to intellectual property acquisition, among whichLitigation management, market analysis, competitor monitoring, contract processing, and intellectual property education and training all reached more than 70%.
State of corporate intellectual property management
Source: 2021 Investigation Report on the Intellectual Property Status of Domestic Enterprises by the Institute of Science and Law of the Institute of Information Policy
in response to corporate governance
Intellectual Property Rights System Counseling Needs
Code of Practice for Corporate Governance of Listed OTC Companies
Implementation of announcement on 2020.2.13
The board of directors should evaluate and supervise the management direction and performance of the intellectual property of listed OTC companies in the following aspects, so as to ensure that the company establishes an intellectual property management system through the management cycle of "planning, execution, inspection and action":
More than 1,700 companies have an immediate need to establish an intellectual property management system
Intellectual Property Governance
Corporate Governance Evaluation
2021.12.29 announcement implementation
A+ question type / Strengthen the structure and operation of the board of directors
Scoring requirements:
Bonus points:
Through the annual evaluation, it is necessary to continuously improve the intellectual property management system
TIPS intellectual property management system
Can help you get the following benefits
Enhance competitiveness and create added value
Take Taiwan's sports equipment industry or manufacturers of automobile and motorcycle lights as examples. If there is intellectual property in the product to protect the design and establish a corporate brand (such as a new style patent or trademark), it will not only provide diversified choices for purchasers , It can also greatly increase the added value of the product, and make more profits than manufacturers who are only engaged in OEM manufacturing.
Avoid vicious circle and increase customers' willingness to place orders
Even manufacturers that are purely engaged in OEM can use the intellectual property management system to create competitive differences, such as encouraging employees to develop more efficient new process Know-how in the production process or technology, which is to make good use of internal intellectual property (because Some Know-how is one of the methods belonging to trade secrets or patents.
Reduce resource waste and actively create profits
After manufacturers manage their intellectual property in a systematic way, in an environment with limited resources, the use or output of intellectual property can be more in line with internal requirements, avoiding unnecessary intellectual property, and even using authorization, assignment and so on to increase profits.
Strengthen risk management and control and adaptability
At present, the core task of the intellectual property management work of enterprises or organizations is to reduce the risk of infringement. Through the intellectual property management system, the transmission of information between departments is strengthened, so that intellectual property or legal units can detect possible risks early, and propose corresponding countermeasures to reduce the company's intellectual property rights. risk.
Absolutely professional, excellent service
Establishment of trade secrets and intellectual property rights management system (TIPS) experts
Zhuang Wanzhen
Intellectual property management consultant
incumbent
- Director of Taiwan Trade Secret Protection Promotion Association
- Member of the Intellectual Property Committee of the National Federation of Industries
- Director of Taiwan Intellectual Property Operation Association
- Director of Taiwan Information Intellectual Property Association
- Part-time tutor for postgraduate students of Intellectual Property Research Institute of Xiamen University
- Director of Xiamen Intellectual Property Association
- Founder and Director of Xingyu International Intellectual Property Management Consulting Company
- Consultant of Funuoxing Biotechnology Co., Ltd.
Teaching experience
- Invited lecturer on topics related to "trade secrets" and "patents" held by the Taiwan Trade Secrets Protection Association, Cross-Strait Trade Secrets Forum, Patent Attorneys Association, Taiwan Intellectual Property Training Institute and other institutions
- Intellectual property knowledge promotion and training activity lecture "Enterprise business secret practice" lecturer
- Lecturer of Law Advocacy Courses of the Intellectual Property Bureau all over the country
- The Intellectual Property Bureau hired part-time examiner training lecturer
- Lecturer of the Training Course for Patent Examiners of the Intellectual Property Office
- Lecturer of the Patent Engineer Development Class of the Institute for Information Policy
- Lecturer of Self-improvement Foundation (Industrial Bureau Semiconductor College Project) Patent Infringement Identification and Avoidance Design Practical Drill Course
- Lecturer of Intellectual Property Training Institute for Intellectual Property Personnel Training Course
- Lecturer of the Ministry of Education's "High-tech Patent Acquisition and Offensive and Defense Course" promotion plan
- The Intellectual Property Bureau of the Ministry of Economic Affairs hired "Intellectual Property and Property Rights Service Group" as a lecturer
- Xiamen University, Beijing Tsinghua University invited lectures
- Lecturer of "High-tech Enterprise CEO Intellectual Property Seminar" sponsored by Fujian & Sichuan Provincial Intellectual Property Office
